Social media is a long term strategy.  There is no quick in-and-out and you do not have to do everything at once. In fact, it's probably best if you don't. Start small and plan for success.
Before diving in, there are a few things to consider:
  • Who are your target customers?
  • Where do you find them?
  • What are their interests?
  • What do you bring to them?
Choose one tool to use at a time and focus on mastering the techniques. Start off slowly by observing others in your niche, or those who you think are "doing it right."   It is not a one size fits all world. What works for one business may not work for another. You need to determine what method drives the market to get your message across.

Build on your successes and learn from your failures. Using this method, you will gain efficiencies that make it easier for you to add tools to your social media portfolio. Your actions will be thought out and deliberate rather than scattered and unorganized. Your interaction with your target customers will go more smoothly if you have looked before you leaped.

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