You don't have to do everything. It may feel like it sometimes. Particularly when people ask, "are you on such-and-such?" and you answer no and you get the face. You know the one I am talking about!

Be choosy, select the social media tools that make sense for you and your business. Choose a few and do them well, rather than spreading yourself thin and too many platforms and networks.

Over-exposure is never a good thing.

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