I have had a couple of requests for this, so I thought I would make it this week's post.

Do you check yourself or your business on Google? Google is every brand's new home page. If you are not checking out what comes up in the search results you are missing out on a very effective tool. What about your competitors? What about industry news? There is a very simple, powerful and free - tool that is available to everyone. The Google Alert.

To begin, go to the Google Alerts main page.

Next, enter the search words you want (one set at a time) and choose the type, how often and to what email address you want it delivered to and click on the Create Alert button.  Having used the tool for awhile, I suggest the following words of advice, for type select comprehensive gives you the best view of all media types, you would be amazed and the interesting blog stories or videos I have come across. For frequency, if it is a highly unique term, like your business, then selecting "as it happens" should not be too overwhelming, but for more generic industry or trending terms, you will want to go with "once a day" otherwise your in-box will be flooded!

You will then get a page that lists your Alerts. At the bottom of the list, there will be a link to create additional ones.  And that is pretty much it!

P.S. Yahoo also has an alert tool, but I don't find the results to be as good, or the tool as easy to use.

8/15/2012 11:38:02 pm

Google as a home page for a business is good.


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